Effective PRESS RELEASE - A workshop

Are you maximising your brand and promoting your business to fellow businesses in Milton Keynes and beyond?

Is your business launching a new product or service? Have you won a new contract or recruited a new member of staff? Have you invested in new equipment or expanded into new premises? Have you partnered with a local charity or begun some CSR activity to give back to your local community? Are you hosting an open event or marking a milestone in your business?

Celebrate your achievements in print and online with an engaging and interesting press release. However, many press releases are not used because they have not been structured or written in a way that the press can use.

Andrew Gibbs, the editor of the monthly business publication Business MK, will be running an exclusive workshop on how to write an effective press release that gives your business the best chance of being featured by editors in their publications.

The agenda for Andrew's workshop is as follows:

• Introductions
• Background on Andrew and his career.
• General outline on what makes a good news story of interest to an editor.
• Some ideas for news stories brought by participants for discussion.

If you have written an article or have some news about your business that you would like to have reviewed, please email info@mkebc.co.uk and we will endeavour to review it on the evening.